About Us

We are a brand-building agency, we work with clients, big and small, in a wide variety of brand “phases.” Some have a newer or arising brand, one that needs solid foundational elements before it can hit the ground running. Others already have established brands and they simply need help building awareness through strategic marketing and promotions.

Whatever phase your brand is in, we’re ready to take it where you want it to go. We adapt our approach to your brand’s specific needs, starting with where it is now…and where you want it to be tomorrow.

About Valerie Shultz

Valerie Shultz is a Graphic Designer and Promotional Products Consultant/ Distributor. Born in Mauritius and raised in New Jersey. When other girls were hanging with friends on weekends, Valerie spent her free time tagging along with her dad while he worked as a pressman. High school wasn’t much different. There she spent most of my free time in the art department, planning a school mural or teaching art to grade school kids.

As a fine artist, her exposure to the commercial art industry was a dream come true. “That was when I knew what I wanted to be, a graphic designer!”, she says. At the age of 16, she started her first job as a layout artist for the local paper in town, The South Bergenite. From there a messenger, delivering ad copy to NYC ad agencies, and a photo stylist in New York City as she was getting her degree at F.I.T.

Taking on many roles, from the bottom to the top, after graduation helped shape Valerie’s knowledge. Getting to know all facets of the design and print industry, has proven to be valuable assets. It was not until Valerie took a design position with a promotional product distributor, that she learned a lot about promotional product print industry and promotional product sales.

Having built a family by this time and worked the gamut of clients in both roles. Valerie’s needed a job that was flexible, so she could be there for her family. Her greatest passion and expertise are in the world of brand identity design and promotion. Here we go…armed with an Apple Computer, two clients and a dream, Insite Graphics was born in 1997. Valerie’s goal to combine business and marketing perspectives with her design background have proven to be a successful combination for her clients and their audiences.

Woman-Owned Business

Insite Graphics + Promotions is proud to announce it has received Economically-Disadvantaged Woman-Owned Small Business designation from the US Small Business Administration! This program helps to create a level playing field within government contracting for woman-owned businesses. Something we feel is of particular importance in the marketing industry.

SBC EDWOSB certified logo



Brand story and brand identity design and development; full-scope design services for print, digital, interactive, display materials, events and SWAG.


Website design and development, social media marketing, and promotions for social, web and mobile platforms.


Off-the-shelf domestic stock items and custom designed and manufactured overseas promotional products for giveaways and gifts with purchase and more.


Development & management of marketing campaigns, online company stores, custom-made company merch and cool SWAG.


Increasing brand awareness and sales using promotional products, social media marketing and direct mail strategy.


Design, assembly, fulfillment, storage, inventory management and distribution of marketing materials and kits.

Some projects we work on:

    • Collateral Materials – concept to print
    • Brand Identity
    • Branded Safety Apparel
    • Website Design & SEO
    • E-Newsletter Design and Fulfillment
    • Trade show booths
    • Incentive programs
    • Point of sale promotions
    • Package design
    • Promotional products
    • Company stores

Our Process


Every design project is first started by meeting with you in-person, via zoom or phone appointment. The initial meeting is where we determine what your needs and objectives are for the project.


This is where we gather information, ideas, notes and examples of what you like and don’t like. It’s our goal to get to know you and your business needs in the best, most efficient way possible.


After our initial meeting, we analyze, strategize and build you a proposal. Once the proposal is approved the creative and visual process begins. Concepts as well as ideas are presented.


Once a design is finalized the next step is production. We can handle it every step of the way. Domestic or overseas, we have strategic partners in place ready to take on your projects, large or small.

Insite Graphics + Promotions

At Insite Graphics and Promotions we are not just about selling promotional products, we are about creative branded solutions that get our clients results.